Fleur de Lis Energy presented a challenge of updating their existing logo and brand strategy by creating a new look and feel which reflected the previous logo, which had begun to age poorly, but updated in a way that clients and shareholders would still recognize. I created a new logo system consisting of the previous Fleur de Lis icon, but with a brand new color palette and a unique accent to the logo to help it stand out. After the logo and branding systems were created, I created a full suite of branded stationery for the client, as well as a website utilizing infographics, the new identity, and new branding system to create a cohesive look and feel for the client.

Fleur de Lis Energy is a private energy operator that makes direct investments in the United States.

www.fdlenergy.com